Best Books On Copywriting: Sell Without Fear
Marketers and entrepreneurs need full confidence in their ability to sell through writing, they need the best books to learn copywriting
Best Books On Copywriting To Become An Expert Marketer
You may be a marketer, or an entrepreneur, who hasn't got the results they want. Or doesn't feel confident they can. My warning for you: It’s easy to get scammed!
You could end up like John Caples. On his first week as a copywriter his first few ads flopped. It was a stab in the back. His co-workers gave him bad advice that headlines weren’t important.
So John Caples had to learn it all by himself. He applied the scientific method to copywriting. Each sales letter was like an experiment in a laboratory.
The end result was the famous ad “They laughed when I sat at the piano”. It sold millions. Headlines were important.
Don’t believe the first advice you hear. Most books on copywriting, are written by failed copywriters.
I write these book lists to protect beginner readers like you from scam books, and make you into Smart Readers.
Books on copywriting need to pass the Smart Readers Test
Every book I list here took hours of research, to pass the Smart Readers Test:
The book’s author must be a qualified expert.
The book’s premise must be practical, and not theoretical.
The book’s premise needs a direct connection the problem you’re trying to solve.
Why I made this list of books on copywriting
I excluded many well-known books people recommend for copywriting, which failed the test. There’s a lot of junk out there. That’s why you must bookmark this page now.
These eight books will teach you more than a marketing degree. Unlike your marketing teachers, these authors achieved the success you’re after.
01 Great Leads: Nobody cares how good paragraph twenty is. The quality of the first 20% of your content, decides if people bother with the remaining 80%.
02 Advertising Headlines That Make You Rich: People get convinced at the headline. If it’s not about a pain they have, or a desire they want. They won’t bother.
03 Architecture Of Persuasion: The unique structure of sales letters teaches you better than a degree ever could.
04 Breakthrough Advertising*: Good ads aren’t interesting ideas in a vacuum. They consider the level of awareness the potential customer has about what you sell.
05 Tested Advertising*: The master of headlines himself, John Caples, wrote a book about the tested methods of copywriting.
06 How To Write A Good Advertisement: What happens once you grab people’s attention? You have to demonstrate the product advantage, and relate it to the consumers desires.
07 How To Make Your Advertising Make Money: There’s a certain magic to great ads. You can learn the phrasing behind good copywriting.
08 Making Ads Pay: Before social media algorithms, advertisers tested what ads worked on an industrial scale, and found a seven part structure.
*: Book is out of print with no kindle version, and therefore expensive. If on a budget, find a copy at a library near you, or an online library.